Marketing FAQ

What Is VIP Membership?

The Jack Henry™ Vendor Integration Program (VIP) membership gives third-party vendors like your organization the rights and technical assistance to create an interface between one of your products and one of Jack Henry’s.

These agreements are by vendor, by product. A third-party vendor may have VIP agreements for interfacing several products to Jack Henry cores or other Jack Henry core or complementary solutions. For the purposes of the program, Jack Henry defines what a “product” is, and may define something the vendor markets as a single product as more than one product for the purposes of VIP membership and interface licensing. Third parties wishing to interface an additional product to one of Jack Henry’s – or to interface a product already interfaced to one of Jack Henry’s products to another – may be required to enter into an additional VIP agreement.

Membership in the VIP program is not a partnership, nor an endorsement of the vendor’s product. We don’t examine products at all. Completion of the integration and live beta period at the first financial institution is occasionally, but incorrectly, referred to as “certified.” It is only the interface, not the product, which is approved as “live” and referenced as such when other financial institutions make inquiries.

The VIP agreement outlines various roles and responsibilities for both companies, including restrictions on marketing efforts which are elaborated upon in this FAQ.

Can we issue a press release announcing our VIP membership?

Yes. VIP members are encouraged to announce their membership in the program. However, such an announcement must not mischaracterize the relationship between Jack Henry and the VIP member. You must use the VIP press release template provided for your particular Integration path to draft your announcement.

Can we issue a press release announcing completion of our integration project?

Yes, but again, your press release must not mischaracterize the nature of the relationship between Jack Henry and the VIP member. For example, your press release cannot state that the project was completed “in partnership” with Jack Henry and it cannot state that you are a “preferred vendor.” Instead, it should state, for example, that the project was completed through the vendor’s membership in VIP.

Can we issue a joint press release with Jack Henry?

No. Jack Henry does not issue joint press releases with VIP members

Can we use Jack Henry logos in our press release or other marketing material?

No, VIP members are not permitted to use the Jack Henry logo, however we have created a VIP member Insignia that can be used In accordance with Jack Henry’s brand guidelines and rules of engagement. If you have questions related to the use of logos, please reach out to CorpCommunications@jackhenry.com.

Can we include a quote from Jack Henry in our press release?

No. Since Jack Henry does not endorse any product integrated through VIP, and since a quote from Jack Henry could easily be construed as an endorsement, Jack Henry will not provide a quote for your press release.

How should we characterize the nature of our relationship with Jack Henry?

Your company is a member/participant in the Jack Henry Vendor Integration Program, and the relationship should be characterized as such. No language in your press release or other marketing material can express or imply that your company has partnered with Jack Henry, or that your solution is endorsed by Jack Henry.

Is there boilerplate or “About Jack Henry” wording that we should use in our press release?

Yes. Your press release should include the updated Jack Henry boilerplate information. The appropriate boilerplate will be provided to you by Jack Henry during the review and approval process.

Is prior Jack Henry approval required for our press release or other marketing material (including our website and trade show signage)?

Yes. Any press release, brochure, product brief, website, trade show signage, or other piece of collateral that mentions Jack Henry, or the Vendor Integration Program must be approved in advance.

What is the approval process?

You must email your proposed press release or other marketing document to VendorQA@jackhenry.com.

Your document will then go through a multi-tiered approval process that includes the Jack Henry Marketing department, as well as key executives in the organization. During this approval process – which will be repeated as necessary – changes may be required, or the document may be rejected outright if it strays from the guidelines set forth in this document.

How long does approval take?

Approval may take anywhere from a few days to a few weeks, depending on the availability of the various required reviewers.

Are there any other restrictions we should be aware of?

Yes. In no public or private communications to financial institutions or other vendors should you:

• Denigrate Jack Henry’s products, goodwill, and/or reputation.
• Engage in any deceptive, misleading, or unethical practices that are or might be detrimental to Jack Henry or its products and services.
• Make any false or misleading representations with regard to Jack Henry or its products or services.
• Make any representations, warranties, or guarantees with respect to the specifications, features or capabilities of Jack Henry products that are inconsistent with Jack Henry’s current marketing materials.