Synapsys

Synapsys automates client relationship management (CRM), customer service and event tracking, and sales and marketing initiatives for high-performing banks. The contemporary functionality places the power of information and efficient client interaction and workflow at the fingertips of sales associates, calling officers, lenders, and support staff. Synapsys was exclusively designed to support banks’ unique sales environments and to easily assimilate into day-to-day operations. This solution provides the information needed to assess customer relationships and accurately work with individual customers to expand existing relationships and increase profitably. The Marketing Manager module provides banks with a sophisticated marketing query tool for database research and campaign development.